Treevoxa is an MVP development company for startups and new product teams inside established companies. We build the smallest version of your product that customers will pay for, so you learn from real users quickly, on code that does not have to be thrown away when the product grows. If you are looking for a software development company for startups, or a custom software development company for startups that will still be there after launch, this is how we work.
We run six SaaS products of our own, from MatrixHR to DealWisp. Sign-up, trials, plans, roles and separate data for every customer are problems we have already solved, which leaves more of your budget for the part of the product that is yours.
Software development services for startups
- MVPs for web and mobile, from a clickable prototype to a paid first release.
- Technical due diligence and specs before you raise or hire. See software design consulting.
- SaaS foundations: accounts, organisations, roles, subscriptions, admin and analytics. See SaaS product development.
- A dedicated team after launch, working on your roadmap. See hire dedicated developers.
What goes into an MVP, and what stays out
| In the MVP | Waits for evidence |
|---|---|
| The one workflow customers pay for | Secondary workflows and settings |
| Sign-up and onboarding without a call | Single sign-on and complex permissions |
| Payment, even if invoiced by hand at first | Usage-based billing and coupons |
| Basic analytics on sign-ups and retention | Custom dashboards |
| Separate data for every customer | Multi-region hosting |
The right-hand column is not "never". It is "when customers ask for it, and you know what to build".
How an MVP project runs
- Problem and customer. Who pays, what they do today, and why they would switch.
- Prototype. The key screens, clickable, shown to real prospects.
- Written scope. What is in, what is deliberately out, milestones and the price.
- Build in short cycles, with a preview you can show to early customers.
- Launch with hosting, backups, monitoring and billing set up.
- Learn and iterate, with a dedicated developer if you want one.
Tech stack for MVP projects
| Part | What we use |
|---|---|
| Back end | Node.js (NestJS, Express) or Python (FastAPI) |
| Front end | React, Next.js, TypeScript |
| Mobile | React Native with Expo |
| Data | PostgreSQL, Supabase |
| Billing | Stripe or Paddle |
What an MVP costs
The workflow, the number of roles and the integrations decide most of the cost. Our custom software development cost guide explains the drivers, and software developer hourly rates compares what teams charge. We quote in US dollars, in writing, after a short discovery call.
Who MVP development is for
- First-time founders with a validated problem and early customers waiting.
- Established companies testing a new product line without disturbing their main systems.
- Agencies building a product for a client who will take it over later.
Mistakes that make MVPs expensive
- Building the whole roadmap. Every feature added before launch is a guess. Keep the list short and written.
- Skipping the foundations. Sign-up, roles, separate customer data and backups are not optional, even in a first version.
- No way to measure. Without analytics on sign-ups and retention, you cannot tell whether the MVP worked.
- Throwaway code. A prototype can be disposable; an MVP that customers pay for should not be.
- Waiting for perfect. Launch to a small group, learn, and iterate.
What to send us for an MVP quote
The problem, who has it, how they solve it today, why they would pay to switch, and any designs or competitor products you admire. A short written brief is enough to start.
What happens to the MVP when the product grows?
It grows with it. We build MVPs on the same foundations as our own products, so scaling means adding features and capacity, not starting again.
After launch
The first weeks after launch decide what the second version should be. Watch who signs up, who comes back, and where people stop. Talk to the customers who pay and to the ones who leave. Then change the roadmap: most good second versions look different from the original plan.
Questions to ask before you hire an MVP partner
- What would you leave out of the first release, and why?
- How will we measure whether the MVP worked?
- Can we see a product you built that has paying customers?
- Who owns the code, and is it in our repository?
- What does it cost to keep building after launch?
Ask every bidder the same questions, in writing, and compare the answers before you compare the prices.
Working across time zones on MVP projects
We work remotely with a daily overlap window in your working hours, agreed before the project starts. A new preview is usually waiting when your day starts.